Origin Three Wolf Moon



brian govern, review author



antonia neshev, creator of 3 wolf moon design



michael mcgloin, art director of mountain corporation


the 3 wolf moon t-shirt, created mountain corporation, gained popularity after attracting sarcastic reviews on amazon.com attributing great power it, such making wearer irresistible women, striking fear other males, , having magical healing abilities. these reviews made members of bodybuilding.com misc section. brian govern, law student @ rutgers university, searching school book on amazon , led 3 wolf moon t-shirt amazon recommendation had been targeted @ students purchasing college semester books. decided write review of shirt on whim did not own shirt. faux-serious review bee-dot-govern in november 2008 concluded:



pros: fits girthy frame, has wolves on it, attracts women


cons: 3 wolves (could use few more on guns ), cannot see wolves when sitting arms crossed, wolves have been better if glowed in dark.



since original review posted, more 2300 similar reviews have been posted. reviewers have uploaded images showing famous people wearing shirt.


the shirt attracted further interest when became viral on networking sites such digg , facebook , lauded in conventional media internet phenomenon. german scholar melvin haack considers notable example of redneck joke. reviews have been included in studies of such online sarcasm. such sarcasm tends confound analysis of customer reviews , texts have been analysed determine elements might identify sarcasm. 1 common example found in n-gram analysis alpha male .








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