International Infant formula




the international code of marketing of breast-milk substitutes international health policy framework adopted world health assembly of in 1981 regarding infant formula marketing, including strict restrictions on advertising. implementation depends on laws of different countries , behavior of infant formula manufacturers – code has no power itself. legislation , corporate behavior vary between countries: @ least 84 countries have enacted national legislation implementing or many of provisions of code , 14 countries have draft laws awaiting adoption; whereas elsewhere neither code nor principles followed governments or formula manufacturers.


practices banned in code include advertising, claiming health benefits formula, , giving free samples women able breastfeed – latter practice particularly criticized because can interfere lactation, creating dependence on formula. in many countries free samples of infant formula have been provided hospitals decades; infant formula product routinely provided free of charge hospitals. baby friendly hospital initiative aims reduce , eliminate controversial practice.








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